Research and development
Its principal responsibilities include the development of all the structural formulas, the provision of technical assistance to the other departments and technological monitoring. We are currently working on development projects for 30 different product categories, intended for personal hygiene and domestic cleaning.
We promote the latest technology
Our final objective and our status as a company of the future has led us to invest in super-concentrated products, such as the single dose detergent pods. We have different lines of detergent pods for laundry and for dishes, using the latest technology developed by Persán in collaboration with our leading suppliers.
In the area of Personal Care, we are continuously researching the latest generation of raw materials which offer complete care and respect for all skin and hair types.
Persán supports a pioneer space
dedicated to the consumer
A fundamental part of our mission is to get to know our consumers, their needs and concerns. This is the reason why we have been working on the design of a modern and relevant research centre for several years. This will enable us to reach the households of the leading European countries in a comprehensive and effective manner.
Our aim is to create products tailored to a consumer who is becoming more and more demanding. This is why we consider it essential to involve them in the development process itself. Thus, the Marketing Laboratory has a double objective:
- To get to know and understand the consumer, becoming aware of their needs and expectations. To this end, we use spaces specially designed for the development of Focus Groups, personal interviews and the analysis of consumer behaviour.
- To regularly develop an analysis of the products from our categories in the eyes of the consumer. For this purpose, we have perfectly equipped installations, where we are able to reproduce the different types of European households.